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Friday
Jun122015

Yoga, chapatti-rolling and shaving routines: An intern’s experience at ESRO

Today we’re sorry to be saying goodbye to Amy White (right), a design student from Goldsmith’s who’s provided us with fantastic research and creative support over the past few weeks. Here, she reflects on her time at ESRO, and what she’s taking away from the experience … 

As a second-year Design student at Goldsmiths University with an entire summer set aside for interning, I was pointed in ESRO’s direction as a pathway into design and research. Initially, it was the mix of social and commercial projects that attracted me; but I soon discovered that fieldwork can be a lot more creative than I first imagined …

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Tuesday
May262015

ESRO Seeking experienced quantitative researcher

We currently have a fantastic opportunity for an experienced quantitative researcher to join our award-winning team.

ESRO has made its name over the past 10 years as a specialist qual agency – channelling ethnographic techniques and principles to drive change and deliver impact across all sectors.

As part of our ongoing expansion, we are now actively seeking an established quantitative researcher to further drive our growth – complementing our qual offer, and developing bold new quantitative approaches in line with our commitment to ‘revealing reality’.

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Friday
May082015

Failure of election polls exposes research industry’s dirty secret

Technological and behavioural change have rendered existing approaches to opinion polling a sham. The people who take part aren’t representative, and there’s no way to check if they are telling the truth.

From the moment the BBC/ITV/Sky News exit poll was published last night, political pundits began to question how the opinion polls had got the likely outcome of the election so wrong.

As the results were announced it became clear that the exit polls were largely accurate, while the pre-election opinion polls - and the miles of column inches given over to them - had been way off the mark.

But anyone who works in market research will not have been surprised. The inaccuracy of political opinion polls is just a particularly high-profile example of the industry’s dirty secret.

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Wednesday
Apr082015

What's the real value of personality tests?

At ESRO, we’re always interested in how individuals’ personalities shape their behaviour – so much so that we’ve recently been exploring how we can incorporate personality tests into our research to add new layers to our insight.

A particular focus has been the ‘Big Five’ personality model, and how it influences some of the big decisions people take in the course of their lives. So we were really excited to read about the recent BBC/Cambridge University Big Personality Test – a major Big Five exercise thrust into the mass media, and discussed on a national scale, with the potential to significantly advance understanding and interpretation of personality in the UK.

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Monday
Mar232015

ESRO is seeking experienced researchers (qual or quant)

2015 is already turning out to be another busy and successful year for ESRO. The team is hard at work on a fantastically varied range of studies, and we’re diversifying our offer on a number of fronts.

We’re currently on the lookout for experienced researchers to join our growing team – ideally agency-side people who have been in the industry for a few years, and are used to managing projects from start to finish.

As ever, we’re keen to meet talented quallies, but we’d also love to hear from people with quantitative backgrounds who are keen to take on fresh challenges – helping us devise new and exciting ways of ‘revealing reality’.

If you share our ambitions and would like to be a part of our future growth, please send a covering note and CV asap to jobs@esro.co.uk.

(If you’d like any more info, please give us a call on 020 7735 8040 and ask to speak to Tom or Damon.)