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What's the real value of personality tests?

At ESRO, we’re always interested in how individuals’ personalities shape their behaviour – so much so that we’ve recently been exploring how we can incorporate personality tests into our research to add new layers to our insight.

A particular focus has been the ‘Big Five’ personality model, and how it influences some of the big decisions people take in the course of their lives. So we were really excited to read about the recent BBC/Cambridge University Big Personality Test – a major Big Five exercise thrust into the mass media, and discussed on a national scale, with the potential to significantly advance understanding and interpretation of personality in the UK.

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ESRO is seeking experienced researchers (qual or quant)

2015 is already turning out to be another busy and successful year for ESRO. The team is hard at work on a fantastically varied range of studies, and we’re diversifying our offer on a number of fronts.

We’re currently on the lookout for experienced researchers to join our growing team – ideally agency-side people who have been in the industry for a few years, and are used to managing projects from start to finish.

As ever, we’re keen to meet talented quallies, but we’d also love to hear from people with quantitative backgrounds who are keen to take on fresh challenges – helping us devise new and exciting ways of ‘revealing reality’.

If you share our ambitions and would like to be a part of our future growth, please send a covering note and CV asap to

(If you’d like any more info, please give us a call on 020 7735 8040 and ask to speak to Tom or Damon.)


ESRO research informs new FCA Occasional Paper

The Financial Conduct Authority (FCA) today launched a high-profile Occasional Paper (right) highlighting the challenges associated with the financial services experiences of consumers in a range of ‘vulnerable circumstances’.

The Paper - authored by Martin Coppack, Yasmin Raza, Simon Sarkar, Kate Scribbins - draws extensively on research conducted by ESRO in 2014. Our mixed-method approach captured the experiences and views of consumers facing six different kinds of challenges (including recent bereavement, long-term illness and caring). 

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Hannah's award-winning study of Young British Muslims

Just before Christmas, we were really proud when our very own Hannah Wright (pictured) won the IJMR New Writer Award at the annual MRS Awards in London.

The presitigious accolade recognised Hannah’s amazing (and entirely self-funded) study of religious identity and consumption among Young British Muslims. 

In the time since awards night, Hannah has been busy talking about her findings. An interview on the MRS’s R-Net blog can be found here, while her presentation at last week’s R-Net showcase was really well-received:

The full paper is now available online, and makes for fascinating reading - challenging assumptions about cultural trends and sensitivities with fresh thinking about what YBM consumers really want from brands across a wide range of sectors. In so doing, Hannah illuminates some powerful and hitherto untapped opportunities to engage with this large, affluent and increasingly influential audience. If you’re interested in learning more about these, or any of the study’s findings, please drop her line at

Having joined ESRO in 2014 as a Senior Researcher, Hannah is currently managing a wide range of projects for the company - including major financial services and health projects for the Financial Conduct Authority and NHS Blood & Transplant.


The Changing Face of Friendship

Back in October, Becky presented at the Market Research Society’s Customers Exposed conference - a day-long exploration of key consumer trends in a rapidly-changing world. Ten speakers from across the industry offered enlightening, provocative takes on digital, social and economic changes that are challenging how researchers - and their clients - need to think about, and engage with, consumers.

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